GAMBIA IS GOOD (GIG)

A Miracle of Marketing – The Gambia

Concern Universal's response joined forces with the UK's leading organic fruit producer, Haygrove , and create Gambia is Good (GiG), a pro-poor fresh produce marketing company. Hoteliers, long frustrated by inconsistent supplies, have welcomed the initiative with open arms and are now buying 20 tonnes of produce per month during the season.

Close coordination with donor-funded horticultural training programs and local partners has allowed GiG to mobilize over 800 farmers, and replace over-produced items with in-demand ones like courgettes, iceberg lettuce and broccoli – with selling prices as much as 10 times higher.

As the majority of goods are produced locally using specially selected varieties, GiG is able to deliver a fresher, better quality and cheaper product to market – and the hotels and just as delighted as the growers. The overall result is an innovative and holistic project which is going a long way to achieving its ultimate goal – sustainable and improved rural livelihoods in The Gambia.

  Contact

Kelly Taboure

Tel: + 220—773 9673

Email: ksmeets2001@yahoo.com